About Bling Jewelry

Bling Jewelry, based in New York City, stands as a leading source for costume and fashion jewelry, specializing in modestly priced pieces crafted from high-quality sterling silver and cubic zirconia. Founded in 2002 by Elena Castaneda, the company began as a humble operation in a one-bedroom apartment in New York. With Castaneda's Peruvian-German roots and her entrepreneurial spirit, Bling Jewelry has grown into a multi-million-dollar enterprise with a diverse range of over 20,000 products. Its success can be attributed to a direct-from-production-to-consumer business model that ensures competitive pricing and a constant influx of new merchandise, catering to men, women, and children alike. The company prides itself on offering something for everyone, from classic everyday pieces to on-trend statement jewelry.

What sets Bling Jewelry apart is its commitment to in-house operations. From product design to warehouse fulfillment, the entire business is managed by a team of dedicated professionals based in their Manhattan office. This hands-on approach allows for meticulous quality control and rapid adaptation to market trends. The brand has also leveraged the power of social media and celebrity partnerships to broaden its reach. A notable collaboration includes working with Amanda Sanders, a celebrity stylist featured on "The Real Housewives of New York City," who curated a special collection for the brand. Bling Jewelry's ability to adapt and innovate has made it a go-to destination within the jewelry e-commerce landscape, currently on track to generate over $15 million in sales.

The company's mission is rooted in celebrating personal style and significant life moments through its jewelry. Bling Jewelry believes in the power of accessories to brighten someone's day and express individuality. Their collections reflect this ethos, offering pieces that range from fun and whimsical to timeless and elegant. By listening to customer feedback and staying ahead of fashion trends, Bling Jewelry ensures its offerings remain fresh and desirable. Founded on the principles of joy, luck, and love, the brand continues to inspire and delight its customers worldwide. With a dedicated team and a founder who embodies entrepreneurial excellence, Bling Jewelry is more than just a retailer; it's a celebration of style and life's special moments.