About Sorrelli

Sorrelli Jewelry is not just a brand; it is a testament to the power of sisterhood, family, and beautifully crafted jewelry. At its core, Sorrelli means "sisters" in Italian, and this idea of sisterhood is the essence that drives the company forward. Founded almost 40 years ago by Lisa Oswald, Sorrelli began as a creative solution to a personal wardrobe dilemma. Lisa, who found herself invited to the coolest parties in New York during the 1980s, decided to create her own bold and eye-catching jewelry because she had nothing fancy to wear. Her unique creations made her and her friends shine, inspiring her to build a family business centered around empowerment, connection, and beauty. From its humble beginnings in Brooklyn to its current headquarters in Kutztown, PA, Sorrelli has grown into a second-generation, female-founded and female-led family enterprise with Lisa’s daughter, Lily, now serving as CEO.

Sorrelli is deeply committed to crafting high-quality jewelry that not only stands the test of time but also enhances the daily lives of women, from the most special occasions like weddings to everyday moments that include business presentations, coffee dates, or the chaotic adventure of a supermarket run with a toddler. Each piece of Sorrelli jewelry is handcrafted in their very own studio using the finest materials from ethical sources. This dedication to craftsmanship and quality is highlighted by their unique promise to offer lifetime repairs on all their pieces. Whether a clasp breaks or a stone comes loose, Sorrelli's commitment to taking care of your jewelry remains unwavering. This not only ensures that each piece can be passed down through generations but also makes their jewelry a sustainable and thoughtful choice. The brand's dedication extends across continents as well; their home away from home in Shanghai is where the intricate process of bringing each jewelled masterpiece to life continues, with many of their team members having been with the family for over 11 years.

At Sorrelli, family is not just an aspect of their history but a continuing influence on their operations and designs. Lisa, alongside her daughter Ivy, continues to design all the new collections. Their designs blend classic and timeless styles featuring Austrian crystals and neutral color palettes, punctuated occasionally by vibrant hues that mirror Lisa's original New York party pieces. They also offer an Urban collection that resonates with contemporary, funky styles. The brand’s ethos of female empowerment is demonstrated by their predominantly female workforce—93% of Sorrelli employees are women. Through social media and their company practices, Sorrelli celebrates female entrepreneurship and accomplishments, reinforcing their message of empowerment. This connection to their core values makes every piece of Sorrelli jewelry more than just an accessory; it is a symbol of strength, unity, and elegance. With the combination of American design ingenuity and the meticulous craftsmanship of their Shanghai studio, Sorrelli stands as a beacon of quality and ethical artistry in the jewelry industry. So, explore Sorrelli’s collections, find your favorite pieces, and join a legacy designed to shine and connect women across the world.