About Touchstone

Welcome to the illustrious world of Touchstone, a pioneer and the oldest national brand in the realm of Indian Ethnic Costume Jewellery since 1996. Touchstone has made a significant mark by bringing an immense treasure trove of Indian jewellery to the masses, recreating traditional designs from various parts of India at affordable prices. The brand prides itself on offering a diverse range of jewellery that spans both Indian Ethnic and International styles. By delving into the wealth of Antique Indian designs, Touchstone crafts unique pieces that speak to India's rich cultural heritage while also incorporating the innovative creations of upcoming designers. Our team of master artisans, or Karigars, along with experienced designers, work tirelessly to transform these designs into stunning pieces of jewellery using modern techniques. This fusion ensures exceptional quality at a low cost. Our production methodologies include lost wax casting, traditional embossing, and stamping techniques, as well as intricate handcrafting by skilled artisans across the country. Touchstone's products are widely available throughout India via department stores, television networks, and prominent web portals, and they are also exported to many countries. Founded by professionally qualified Gemologists, Manoj and Archana Gupta, the brand reflects profound expertise in the quality and designs of its offerings. Stringent quality control procedures are in place throughout the production process, with extensive and exhaustive checks conducted at various stages to ensure perfection in every piece.

On the other hand, Touchstone Jewelers, a locally owned and operated entity for over 30 years, was founded in 1987 with the aim of setting the benchmark for excellence in the jewelry industry, hence the name "Touchstone." Over time, the term "touchstone" has come to denote a standard or measure of excellence, which this brand embodies fully. At Touchstone Jewelers, you will find not just a store but a passionate community of friendly associates who genuinely enjoy their craft. They focus on leveraging their knowledge and experience along with a shared passion for diamonds and gemstones, rather than relying on high-pressure sales tactics. The store's mission since its inception has been to bring only the best in quality, price, and service to the Tri-Cities area. The staff, consisting of experts like Thien Le, Brandi Roediger, Alfredo Meza, Ocean Martinez, and Janese Mann, are highly experienced and dedicated to ensuring that each customer finds the perfect piece of jewelry. At Touchstone Jewelers, great pride is taken in their collection, which they wish their customers to be equally proud to wear or present to their loved ones.

In conclusion, both Touchstone entities—whether the Indian Ethnic Costume Jewellery brand established by Manoj and Archana Gupta or the American-based Touchstone Jewelers founded in 1987—exemplify the highest standards of craftsmanship, quality, and service. Each brand brings something unique to the table, reflecting the deep-rooted expertise and passion for jewellery in their respective cultures. Touchstone's wide range of ethnic and international designs at affordable prices makes it a beloved brand across the globe. Meanwhile, Touchstone Jewelers’ commitment to quality and customer satisfaction has set a high standard in the local jewelry market. Both brands continue to grow and innovate, delighting customers with their stunning pieces and exceptional service, all while maintaining rigorous quality control to ensure that every piece meets the highest standards. Whether you are shopping for traditional Indian designs or contemporary jewelry, Touchstone offers something special for every occasion and every customer, affirming its place as a true touchstone in the world of jewellery.