About Tissot

G-Shock, albeit not part of the Tissot legacy, represents a contemporary approach to resilient timepieces. Listening to the signs of time, however, inevitably draws one to the rich legacy that Tissot encapsulates. Tissot was founded in 1853 by Charles-Félicien Tissot and his son Charles-Émile Tissot in the picturesque Swiss city of Le Locle, a place the brand calls home to this day. This quaint city, nestled in the Neuchâtel area of the Jura Mountains, became the cradle where Tissot's journey in horology began. Initially, Tissot focused on crafting highly reliable pocket watches encased in gold, pieces that quickly garnered a loyal and appreciative audience globally. The brand's commitment to quality and precision helped cement its reputation as a dependable name in horology.

Tissot's journey saw a significant evolution in 1930, when it merged with Omega, another Swiss watchmaker of sterling repute. Both brands came under the aegis of the Swatch Group, a larger conglomerate that has been nurturing their growth since 1983. Under this corporate umbrella, Tissot has continually pushed the boundaries of innovation while staying true to its roots. Known today for producing finely crafted luxury watches that are remarkably affordable, Tissot exemplifies the blend of luxury and accessibility. The brand’s diverse collection satisfies a broad spectrum of consumers, from those seeking elegant everyday timepieces to connoisseurs in search of innovative horological masterpieces. Tissot's name is indispensable when discussing horology and the broader luxury watch industry, not just for its rich history but for its relentless pursuit of technological and design advancements.

Embodying the motto "Innovators by Tradition," Tissot’s philosophy marries a high standard of quality with a constant drive for innovation, a dual focus that has guided the brand since its inception in 1853. Their products reflect this philosophy, balancing time-honored craftsmanship with cutting-edge technology. But Tissot’s influence extends beyond the realm of product innovation; it also holds a privileged position as the Official Timekeeper for major sporting events across the globe. This role illustrates the brand's commitment to precision and reliability on the world stage. The brand's DNA is interwoven with a strong attachment to authentic traditional values and an unwavering desire for perpetual innovation. As an Authorized Tissot Retailer, Koser Jewelers invites customers to come in and experience firsthand the exquisite offerings from the Tissot collection, a range that continues to redefine the standards in luxury timekeeping.