About REAL-GEMS

Real Gems is a distinguished jewellery brand specializing in the creation of unique, personalized pieces that reflect the individual style and personality of each customer. Since its inception in 1982, Real Gems has built a reputation for offering exquisite custom designs through an inclusive, direct-to-consumer approach. The brand was brought to life by Duane Wermerskirchen, whose vision was to transcend the usual expectations of a traditional jewellery store by offering an extensive range of services – from simple watch battery replacements to creating brand new custom designs. This journey began with the deep understanding of the jewelry-making process, combined with a commitment to exceptional craftsmanship and unparalleled customer service. With generations of satisfied customers echoing the brand's ethos of quality and personalization, Real Gems stands as a beacon of innovation and excellence in the luxury jewellery retail industry.

One of the key differentiators for Real Gems is its comprehensive customization process. Customers are invited to book a complimentary styling appointment, where they can design bespoke jewellery pieces that tell their unique story. During these appointments, customers can choose from a wide array of gemstones and materials, ensuring that the final product is a perfect reflection of their vision and style. Real Gems is committed to using only the highest quality materials, with their gold pieces being BIS Hallmarked and their diamonds ISO Certified. Furthermore, the brand offers a lifetime buyback policy and a 15-day return policy, cementing their commitment to customer satisfaction and trust. With fast and secure shipping options, Real Gems ensures that each customized piece is delivered timely and safely, making the entire shopping experience seamless and enjoyable.

Testimonials from satisfied customers underscore the brand’s promise of exceptional quality and personalized service. Whether it's custom designs for a wedding or a unique piece for a special occasion, Real Gems consistently surpasses customer expectations. Their direct-to-consumer approach not only makes personalized jewellery more accessible but also more economical, without any compromise on quality or craftsmanship. The brand’s dedication to transparency and education further sets it apart, as evidenced by their extensive guides on diamonds, gemstones, and jewellery maintenance available to customers. From the initial design consultation to the final product, the Real Gems experience is built on a foundation of trust, expertise, and a deep understanding of individual customer needs. Based in Shakopee, Minnesota, with a small yet dedicated team, Real Gems continues to celebrate love stories and milestones through exquisite, one-of-a-kind jewellery pieces.