About PEORA

Peora is more than just a jewelry brand; it’s a manifestation of passion, heritage, and exceptional craftsmanship. Founded in 1998 in Los Angeles, United States, Peora has rapidly established itself as a beacon of quality and elegance in the world of fine jewelry. The brand's commitment to perfection is evident in its meticulous selection of gemstones and its innovative approach to jewelry design. Derived from a rich lineage of family jewelers, Peora embodies a legacy where quality craftsmanship isn’t just a practice but a tradition. Over its more than two-decade-long journey, Peora has remained steadfast in its mission to offer jewelry that not only meets but exceeds the expectations of its discerning clientele. Each piece is a testament to the brand’s unwavering dedication to quality, brilliance, and ethical sourcing, making it a cherished choice for those looking to commemorate life’s most precious moments with equally stunning adornments.

Peora sets itself apart with its impressive range of gemstones, including natural, created, and simulated varieties. The brand is renowned for its natural gemstones, sourced ethically and cut to enhance their inherent brilliance and radiance. Each natural stone is meticulously hand-selected, ensuring that only the finest gems become part of the Peora collection. In addition to natural stones, Peora also offers an exquisite array of created gemstones, which are physically, chemically, and optically identical to their natural counterparts. These gems provide a conscientious alternative with a significantly reduced carbon footprint. Peora’s simulated gemstones, designed to emulate the beauty of their natural counterparts, are crafted using alternative materials and are cut for maximum brilliance. The brand’s lab-grown diamonds further emphasize its commitment to ethical and sustainable luxury, presenting an eco-friendly option that mirrors the splendor of mined diamonds. Each created diamond is chosen for its exceptional cut, clarity, color, and carat weight, ensuring that every piece dazzles and delights.

At Peora, precision and perfection are paramount. The brand’s craftsmen are artists in their own right, bringing jewelry to life through a process that marries thoughtful design with superior materials. From concept sketching and stone setting to shaping, polishing, and perfecting each piece by hand, the dedication to creative excellence is evident in every curve and angle. A rigorous quality control process ensures that only the finest pieces make their way to customers. Peora's Signature Collection embodies this dedication to excellence, featuring the brand’s most stunning designs and exquisite cuts. These world-class creations narrate a unique story, elevating the wearer’s experience from simple captivation to profound elegance. Crafted in sterling silver and 14K gold, Peora’s collection of diamond and gemstone jewelry is designed to transform special occasions into unforgettable moments. The brand offers a wide range of products, from earrings and necklaces to rings and bracelets, allowing customers to find the perfect piece to reflect their personal style. As a testament to its commitment to customer satisfaction, Peora offers free shipping within the US, ensuring that each order is delivered promptly and beautifully packaged. The brand’s glowing customer reviews further attest to its quality, with clients praising the stunning craftsmanship, elegant packaging, and exceptional service. By adhering to a legacy of superior craftsmanship and ethical sourcing, Peora continues to enchant and inspire, making every piece not just a piece of jewelry, but an enduring symbol of elegance, beauty, and timeless luxury.