About GUESS

Guess is an iconic American fashion brand renowned for its distinctive GUESS logo. Founded in 1981 by Moroccan brothers Paul and Maurice Marciano in Los Angeles, the company has steadily grown from a small boutique to a global powerhouse in the fashion industry. Initially celebrated for their revolutionary denim, which was softer, lighter, and uniquely colored compared to traditional offerings, Guess quickly expanded its product range to include a variety of apparel and accessories. The youthful and playful designs inherent in the brand's DNA are now visible in their diverse range of products, from clothing and handbags to perfumes and watches. Guess has always stayed true to its origins, continually evolving to meet the dynamic demands of fashion-forward consumers worldwide.

In 2007, the Marciano brothers extended their creative vision by launching GUESS Jewellery. Establishing itself in the mid-price segment, Guess Jewellery has become synonymous with accessible luxury, characterized by exquisite designs and high-quality materials. The collections often feature gold-plated or silver-colored IP-coated pieces, embracing a blend of modernity and timeless elegance. Whether it’s solid stainless steel or flexible linked bracelets, earrings, rings, or necklaces, each piece radiates a sense of playfulness and youthful exuberance. The jewelry designs commonly incorporate bright colors and colorful gemstones, with heart or star-shaped pendants becoming a signature element that perfectly aligns with the brand’s character. The GUESS Jewellery design team remains dedicated to constantly improving their products, ensuring that they always capture the latest fashion trends.

Throughout its storied history, Guess has employed innovative marketing strategies to solidify its place in the global fashion landscape. The brand's iconic black-and-white advertisements, which began in 1985, have starred numerous supermodels including Claudia Schiffer, Anna Nicole Smith, Eva Herzigova, and Kate Upton. These campaigns have not only elevated the brand but also launched the careers of many of these models. During the 1980s, Guess was a predominant force in the jeans market, and despite the controversies of the 1990s, the brand adeptly reinvented itself in the 2000s, attracting a new generation of fashion-conscious consumers. Today, Guess continues to innovate and expand, offering trend-setting styles that resonate with individuals who seek to express their unique personalities. The brand’s watches, handbags, and jewelry, particularly tailored for female clients, marry wearable elegance with functional design, featuring materials and technologies that cater to modern fashion sensibilities. Every Guess product, from Japanese quartz watches equipped with chronographs to multifunctional date watches, reflects the brand’s commitment to quality, innovation, and aesthetic appeal.