About BERNY

Berny is a name recognized and respected in the world of horology, stemming from its roots in innovative watchmaking. Established in 1995 by Fred Chu, the brand took inspiration from the rich Swiss watchmaking culture he experienced during his visit to Bern, Switzerland. This encounter ignited a vision in Chu that materialized in Shenzhen, China, where Berny was born. From its inception, the brand has been committed to combining high-quality craftsmanship with innovative design elements, creating a unique niche in the competitive watch market. Berny's approach is not just about creating timepieces but offering a blend of tradition and modernity that caters to a global market. With offices spread across the United States, Hong Kong, and Dubai, and a production line that incorporates movements and materials from esteemed regions like Switzerland, Japan, and China, Berny’s operations are both vast and precise.

Berny's philosophy is deeply entrenched in providing direct factory-to-consumer marketing, an initiative that was pioneering when it first started and remains a cornerstone of its strategy. This approach ensures that customers receive high-quality products at more accessible prices. Berny's product lineup includes an array of timepieces made from premium materials like sapphire crystal, stainless steel, and even titanium in select models. The use of Japanese movements, particularly those from Miyota (a subsidiary of Citizen), speaks volumes about the brand's dedication to precision and durability. These movements are renowned for their longevity and accuracy, attributes that watch enthusiasts greatly appreciate. The brand doesn't shy away from innovation either, often integrating unique functional elements such as dual crown designs and fully luminous dials. This innovative streak has enabled Berny to stand out in a saturated market, appealing to both new and seasoned watch collectors.

One of the most remarkable aspects of Berny watches is their value proposition. Despite being crafted with high-quality materials and employing advanced watchmaking techniques, Berny manages to keep its prices significantly lower than those of many Swiss and Japanese competitors. This balance of affordability and quality has endeared the brand to a diverse customer base. Berny watches, though primarily sold online to cater to a global audience, are also available through brand stores and various distributors, reinforcing the brand's solid reputation in both national and international markets. The brand has also made a name for itself by producing watches for other independent brands, further cementing its expertise and credibility in the industry. In conclusion, Berny is more than just a watch brand; it is a testament to the spirit of innovation and dedication to quality, making it a brand worth exploring for anyone seeking a reliable and stylish timepiece.