About Armitron

Armitron represents a unique blend of resilience, tradition, and innovation in the world of timepieces. The brand's origins trace back to a remarkable story of survival and determination. Eugen Gluck, the founder, made an unforgettable promise during his harrowing experience in Auschwitz: he would survive and show the world how humans should truly treat each other. After finding refuge in New York City, he, along with his wife Jean, laid the foundation for what would become a testament to the American dream. Starting with a bakery and subsequently transitioning into America's Watch, Mr. Gluck crafted a successful business that not only led the digital revolution in watches during the 1980s but also maintained a steadfast commitment to people-centric values. Eugen's legacy continues under the leadership of his daughter Bobbie, who upholds the ethos of putting individuals first, ensuring that Armitron thrives as a family business inspired by survival and human compassion.

Since its inception in 1975, Armitron has been more than just a watchmaker. It stands as a symbol of durability, quality, and the finer details that bring joy to everyday life. The brand prides itself on understanding that the seemingly little things, like a beloved watch, have significant impacts. With a range of timepieces from digital to analog and automatic, Armitron has mastered the art of matching people with watches that not only meet their functional requirements but also resonate with their personal style. Whether it’s an elegant chronograph for special occasions or a sturdy digital watch for daily use, Armitron ensures that every second of your day is imbued with reliability and style. The brand’s motto, "Love Every Second," perfectly encapsulates its belief in cherishing every moment, reinforcing that a watch is more than a timekeeping device; it's a companion through the highs and lows of life.

As a leading name in the watch manufacturing industry, Armitron's headquarters are located in Little Neck, New York, continuing the tradition that Eugen Gluck started. The company, known for its innovative use of LED and LCD technology, transitioned gracefully from early digital watches to incorporating Japanese quartz movements, ensuring precision and durability. Over the decades, Armitron has been associated with numerous professional sports teams and renowned athletes, further cementing its presence in American culture. From its custom-designed factory in Arlington, Texas, to its current operations, the brand has consistently embraced technological advancements while staying true to its core values. Today, Armitron remains an official sponsor of the New York Yankees and continues to produce a diverse array of quartz and automatic movement timepieces for both men and women. The legacy of Armitron is a testament to enduring quality, innovation, and a heartfelt commitment to making every second count.