PICTO® 40 mm/Midnight Blue Dial/Midnight Blue Bio Based TPU Strap Watch

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• Minimalist Danish Design
• PICTO was created by two young rebels Steen and Erling in the '80s. In a time where everybody was busy talking about "time is money" and "every minute counts," the two creators went in the diametrically opposite direction: to challenge traditional time.
• PICTO watches set a new standard in telling time. With clean lines the hour is marked with a dot on a rotating dial, while the minutes are marked with a convential hand.
• Solid stainless steel case, hardened mineral glass, 5 ATM.
• Featuring: 40mm dial - Dial color: Midnight Blue - Bezel: Polished Steel - Strap: Bio-based TPU strap - Strap width: 20mm - Strap color: Midnight Blue - Movement: Miyota 2025 - Buckle: Polished Steel
• To this day, PICTO remains a permanent part of design history: MoMA, The Danish Arts Foundation, Sonderschau, Haus Industrieform, Danish Design Museum and more have admitted the PICTO watch design.